A search engine is a tool designed to find on given keywords (or search terms) relative information all over the World Wide Web.

( i know perhaps you know this, but just in case)

Search Engine Optimization (know as SEO or S.E.O.) is to work on a specific website in order to turn as “SEF” (Search Engine Friendly) as possible. Search Engine Optimization, if well done, turn a site more easy to be found by people interested on the topic the site is giving info about.

So please don´t think that SEO (Search Engine Optimization) is just about “to increase traffic”.  SEO is about MAKE SEARCH ENGINE´S WORK MORE EASY AND EFICIENT.

In other words, the ethic SEO specialist (as Lizzie or me) want that if a people is searching the net for info about “pink reptiles” he can find easily the best web sites about “pink reptiles”. If my customer’s “pink reptiles” web site is not one of the best about this topic… well, we work hard with the client to turn it one of the best (if not the best).

Results without ethic are not good results. My work is not only about numbers. Is about quantity but quality. Is about results but preserving your reputation and public image.

Sometimes this kind of SEO (search engine optimization) work is called “White Hat SEO”. I prefer to call my work “Faith Based SEO” , because as a christian , i always put my christian principles on my job.  But believe me: these principles works.

After all… the Holy Bible is the most popular book in human history. So , you must agree that God knows a lot about world wide promotion. 

I believe and support the Open Source and Free Software too, for ethical rasons. So i can gurantee all the job me and my team do is 100% “legal software” based. Piracy is not an option for me and my team. Each tool used (from the OS to the most specific SEO tool) has a license. Usually a GNU or GPL license. And we support some of our favourites Open Source projects.

This is my style. You can love it or not. But if you  are searching an option with moral, attitude, imagination, innovation and ethic in SEO services i am YOUR SEO WORKER!

Prof. Mauro Apolo González Hümmerich
FREE LANCE SEO WORKER